Monroe Tractor

CLAAS trip across Europe

Mark Bailey, the Branch Manager of Monroe Tractor Auburn, recently joined CLAAS on a trip across Europe. This trip was an insightful expereince that left a lasting impact on both Mark and our dealership's relationship with CLAAS and our customers.

Accompanied by his wife Jamie, Mark joined a group of dealers and customers from various states on a six-day trip starting in Frankfurt, Germany, and concluding in Paris, France. The itinerary was packed with visits to CLAAS manufacturing plants, including the historic Harsewinkle plant, the cutting-edge Hamm parts distribution facility, and the state-of-the-art CLAAS AXION tractor plant in Le Mans.

Reflecting on his apprehensions before the trip, Mark was immensely grateful that he didn't let these doubts deter him. Mark's experience changed any preconceived notions as he found himself immersed in an environment brimming with warmth and enthusiasm from CLAAS employees.

Mark was particularly struck by the pride and dedication exhibited by the employees at every CLAAS facility. Their genuine passion for their work and the products they create left a lasting impression on him. Beyond the professional knowledge gained, Mark also appreciated the cultural experiences, enjoying the opportunity to explore European cuisine, beverages, and traditions.

The trip strengthened Monroe Tractor's relationship with both its customers and the CLAAS brand. Mark highly recommends similar opportunities for existing and potential customers, as well as employees, emphasizing the invaluable role they play in building relationships.

Mark Bailey's CLAAS trip epitomizes the power of experiential learning and cross-cultural exchange. It underscored the importance of stepping outside one's comfort zone to gain fresh perspectives.

Farmall training in Canandaigua.

Monroe Tractor recently brought together 28 members of our Ag and CE sales teams for an in-depth look at the newest updates to the Case IH Farmall lineup. The training was led by four Case IH representatives: Farmall Product Specialist Daniel Cote, High Horsepower Product Specialist Juston Croner, Territory Sales Manager Brandon Weston, and Matt […]

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Service manager fall meeting.

Monroe Tractor hosted a Service Manager Meeting last week, bringing together service leaders from across all locations to strengthen alignment, share best practices, and continue delivering exceptional customer support. The training featured a strong turnout from across our stores, with sessions led by subject matter experts covering a range of key topics including warranty, telematics, […]

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New parts manager at Springville location!

Monroe Tractor welcomes William “Bill” Heller as Parts Manager at Springville location. At Monroe Tractor, our promise to customers is simple: “We are here to keep you working.” With that mission in mind, we’re proud to welcome William “Bill” Heller to our Springville branch as Parts Manager, serving Erie, Cattaraugus, and Chataqua counties. With 35 […]

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