Monroe Tractor

Cross-Training at Monroe Tractor

Helping the Customer

On March 4, we hosted a cross-training session at Monroe Tractor Rochester. Salesmen from 4 of our construction locations came out to learn about agricultural equipment that could benefit their customers.

Case IH Cross-Training Information Session

Leading the session was Rick Engasser from Case IH. He prepared a presentation highlighting the features of Case IH tractors, ranging from 55 to 150 horsepower. This range in horsepower covers 4 series of their tractors.

Rick’s presentation went further than covering the tractors alone. He also discussed the proper application of each series including tasks like material handling, roadside mowing, and mowing with a boom mower. Attendees also learned about the brands of mowers that Monroe Tractor carries.

Behind the Wheel

After the presentation, the group went outside to see different tractors in person. There were 4 tractors on-site that salesmen were able to see, touch, and drive. This allowed them to fully understand each tractor and ask any series-specific questions that they had.

Overall, the group found the training to be very helpful. They now understand the features and options that Monroe Tractor has to offer.

Farmall training in Canandaigua.

Monroe Tractor recently brought together 28 members of our Ag and CE sales teams for an in-depth look at the newest updates to the Case IH Farmall lineup. The training was led by four Case IH representatives: Farmall Product Specialist Daniel Cote, High Horsepower Product Specialist Juston Croner, Territory Sales Manager Brandon Weston, and Matt […]

READ MORE READ MORE

Service manager fall meeting.

Monroe Tractor hosted a Service Manager Meeting last week, bringing together service leaders from across all locations to strengthen alignment, share best practices, and continue delivering exceptional customer support. The training featured a strong turnout from across our stores, with sessions led by subject matter experts covering a range of key topics including warranty, telematics, […]

READ MORE READ MORE

New parts manager at Springville location!

Monroe Tractor welcomes William “Bill” Heller as Parts Manager at Springville location. At Monroe Tractor, our promise to customers is simple: “We are here to keep you working.” With that mission in mind, we’re proud to welcome William “Bill” Heller to our Springville branch as Parts Manager, serving Erie, Cattaraugus, and Chataqua counties. With 35 […]

READ MORE READ MORE