Monroe Tractor attends CASE sponsored Jon Pardi concerts

CASE continues their long-standing partnership with Jon Pardi and were the headlining sponsor for his Ain’t Always a Cowboy tour.

“This is unlike any other partnership because Jon is the real deal – he runs equipment, he walks the walk, and he connects with his fans in a real and authentic way,” says Terry Dolan, vice president — North America, CASE. “He’s as comfortable on a bulldozer as he is singing, and we look forward to helping him out on the jobsite and on stage.”

Monroe Tractor was lucky to have three of the CASE sponsored shows near our Westborough MA, Hartford CT, and Campbell NY locations. CASE provided Monroe Tractor the opportunity to give select customers and employees a VIP experience – great seats, a meet and greet with Jon and an unforgettable concert.

CASE was on full display at the concerts, with their logo everywhere but the highlight was the video backdrop to Jon’s hit song “Dirt On My Boots” that captured CASE equipment working in the dirt. “It was so cool to see CASE equipment incorporated into the actual show!” reflects Salesman, Ian McMullin.

“It was a great show, and it was impressive seeing the CASE logo everywhere. It made me proud to be an owner of their equipment” said one customer.

The partnership between CASE and Jon Pardi will continue into 2023 with the “Get Down Up North” contest where 5 lucky winners will win an all-expense paid trip to CASE Customer Center in Tomahawk Wisconsin. There they will learn to operate construction equipment with Jon himself.

“We need to keep teaching kids that careers in construction bring great pride, lifelong earning potential, and the ability to build a world and path of their own,” says Pardi. “I love every chance I get to go to Tomahawk, and I can’t wait to spend time with another wave of guests there who are eager to learn more about careers in construction.”

>Enter to win a once in a lifetime equipment experience with Jon Pardi.