Monroe Tractor

Cross-Training at Monroe Tractor

Helping the Customer

On March 4, we hosted a cross-training session at Monroe Tractor Rochester. Salesmen from 4 of our construction locations came out to learn about agricultural equipment that could benefit their customers.

Case IH Cross-Training Information Session

Leading the session was Rick Engasser from Case IH. He prepared a presentation highlighting the features of Case IH tractors, ranging from 55 to 150 horsepower. This range in horsepower covers 4 series of their tractors.

Rick’s presentation went further than covering the tractors alone. He also discussed the proper application of each series including tasks like material handling, roadside mowing, and mowing with a boom mower. Attendees also learned about the brands of mowers that Monroe Tractor carries.

Behind the Wheel

After the presentation, the group went outside to see different tractors in person. There were 4 tractors on-site that salesmen were able to see, touch, and drive. This allowed them to fully understand each tractor and ask any series-specific questions that they had.

Overall, the group found the training to be very helpful. They now understand the features and options that Monroe Tractor has to offer.

New Service Director Promoted!

Monroe Tractor Promotes Brian Goldbach to Service Director. At Monroe Tractor, our promise to customers is simple: “We are here to keep you working.” With that mission in mind, we are proud to announce the promotion of Brian Goldbach to Service Director. Brian has spent the last three years leading the service team in Buffalo, […]

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Career Day at Lincoln Technical Institute

Monroe Tractor was proud to participate in Career Day at Lincoln Technical Institute on June 10, connecting with students interested in careers in the heavy equipment industry. Representing Monroe Tractor were South Windsor Branch Manager Matt Dennehey, Service Manager Jonathon Lago, and Corporate Recruiter Lynn Watterson. Throughout the event, the team met with students to […]

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Simex ART 1000 demo in Bloomfield, NY

Monroe Tractor recently hosted a live demonstration of the Simex ART 1000 in Bloomfield, NY, bringing together a strong turnout of contractors focused on road repair and surface maintenance. Attendees had the opportunity to see the attachment in action and learn how Simex Asphalt Repair Technology can support faster, more efficient road repairs. The Simex […]

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