Monroe Tractor

A cinder block building was just the beginning…

As we celebrate this milestone, let’s take a moment to reflect on where we’ve been and where we’re going. Monroe Tractor got its start in heavy equipment when founder Henry Hansen opened the original Henrietta Case Agriculture distributorship in 1951.

In the late 50's, Case began expanding its equipment lines with machines that were geared toward construction contractors. This shift meant that we were able to grow to support a new customer base.

By the early 70's Monroe County was an urban landscape and we moved our agriculture operations to new locations in Batavia and Canandaigua to better serve customers in those areas. This transition marked the beginning of our agriculture and construction divisions.

Over the years, we have expanded to serve customers in many industries across New York and into Massachusetts, Connecticut, Rhode Island, and Vermont.

We can’t wait to find out what the next 70 years will bring.

See how we're celebrating >

Celebrating Milestones At Monroe Tractor

At Monroe Tractor, our success is built on the dedication and hard work of our team. It’s with great pride that we take a moment to congratulate a remarkable group of individuals who have reached significant milestones in their journey with us. These milestones represent not just years of service but are also a testament […]

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Buyers Advantage Trip

Monroe Tractor’s parts team traveled to Washington D.C. for the Buyers Advantage Winter Conference 2024. Rob Atwood, Ken Zelter, Jonah Duyssen, and Neil Golden represented Monroe Tractor at the event which stands as a collaborative network of dealerships across the United States, fostering partnerships with vendors such as Exxon Mobil, Fill-Rite, Baldwin Filters, and more. […]

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Meet Braden Crowley! Equipment Sales Rep. in Rochester, NY

At Monroe Tractor, we strive to bring the best products and the best in customer service to our customers. We are excited to introduce Braden Crowley as Equipment Sales Representative for our Rochester, New York location. With an impressive 23 years of experience in construction equipment sales and rental, Braden joins Monroe Tractor with a […]

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