Monroe Tractor

A cinder block building was just the beginning…

As we celebrate this milestone, let’s take a moment to reflect on where we’ve been and where we’re going. Monroe Tractor got its start in heavy equipment when founder Henry Hansen opened the original Henrietta Case Agriculture distributorship in 1951.

In the late 50's, Case began expanding its equipment lines with machines that were geared toward construction contractors. This shift meant that we were able to grow to support a new customer base.

By the early 70's Monroe County was an urban landscape and we moved our agriculture operations to new locations in Batavia and Canandaigua to better serve customers in those areas. This transition marked the beginning of our agriculture and construction divisions.

Over the years, we have expanded to serve customers in many industries across New York and into Massachusetts, Connecticut, Rhode Island, and Vermont.

We can’t wait to find out what the next 70 years will bring.

See how we're celebrating >

Farmall training in Canandaigua.

Monroe Tractor recently brought together 28 members of our Ag and CE sales teams for an in-depth look at the newest updates to the Case IH Farmall lineup. The training was led by four Case IH representatives: Farmall Product Specialist Daniel Cote, High Horsepower Product Specialist Juston Croner, Territory Sales Manager Brandon Weston, and Matt […]

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Service manager fall meeting.

Monroe Tractor hosted a Service Manager Meeting last week, bringing together service leaders from across all locations to strengthen alignment, share best practices, and continue delivering exceptional customer support. The training featured a strong turnout from across our stores, with sessions led by subject matter experts covering a range of key topics including warranty, telematics, […]

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New parts manager at Springville location!

Monroe Tractor welcomes William “Bill” Heller as Parts Manager at Springville location. At Monroe Tractor, our promise to customers is simple: “We are here to keep you working.” With that mission in mind, we’re proud to welcome William “Bill” Heller to our Springville branch as Parts Manager, serving Erie, Cattaraugus, and Chataqua counties. With 35 […]

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