Monroe Tractor

70th Anniversary

A cinder block building was just the beginning.

As we celebrate this milestone, let’s take a moment to reflect on where we’ve been and where we’re going. Monroe Tractor got its start in heavy equipment when founder Henry Hansen opened the original Henrietta Case Agriculture distributorship in 1951.

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Thank you to our employees and our customers for their dedication and support over the last 70 years.

My father’s philosophy was simple yet sound, “if you take care of the customer, the business will grow.” Our ability to do just that is because of our employees, they are the heart of who we are. We couldn’t deliver on our brand promise, “we keep you doing your job” if it wasn’t for them. They are the face and heart of the Monroe Tractor family.

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AgLeader SteerCommand Install

Last month, our Precision Product Specialist at Monroe Tractor Auburn, Nathan Wood, installed an AgLeader SteerCommand GPS system onto New York Farm Girls’ John Deere 7930. With this system, they will be able to take advantage of the benefits of automated steering. The operator can be more efficient with each pass using the full width […]

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New England Service Managers Meet The Team

Service Managers Steve Rivers (Monroe Tractor Worcester) and Tim Doehr (Monroe Tractor Hartford) came out to Rochester to meet Keith Hagenbuch and see his service department. After getting acquainted in Rochester, they traveled to Monroe Tractor Batavia and Monroe Tractor Auburn. Our Service Director Jerry Siconolfi introduced them to the Service Managers at those locations. […]

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Monroe Tractor Named 2020 Gold Dealer By Case

Monroe Tractor is proud to announce it has been named a 2020 Gold Dealer by Case Construction Equipment. This award recognizes Case’s top dealers in a variety of categories. In 2020, Monroe Tractor showed excellence in sales performance, marketing and communications, product support, parts support, and training. “One of the most important ways that CASE […]

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