Monroe Tractor

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70th Anniversary

A cinder block building was just the beginning.

As we celebrate this milestone, let’s take a moment to reflect on where we’ve been and where we’re going. Monroe Tractor got its start in heavy equipment when founder Henry Hansen opened the original Henrietta Case Agriculture distributorship in 1951.

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Thank you to our employees and our customers for their dedication and support over the last 70 years.

My father’s philosophy was simple yet sound, “if you take care of the customer, the business will grow.” Our ability to do just that is because of our employees, they are the heart of who we are. We couldn’t deliver on our brand promise, “we keep you doing your job” if it wasn’t for them. They are the face and heart of the Monroe Tractor family.

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Celebrating Milestones At Monroe Tractor

At Monroe Tractor, our success is built on the dedication and hard work of our team. It’s with great pride that we take a moment to congratulate a remarkable group of individuals who have reached significant milestones in their journey with us. These milestones represent not just years of service but are also a testament […]

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Buyers Advantage Trip

Monroe Tractor’s parts team traveled to Washington D.C. for the Buyers Advantage Winter Conference 2024. Rob Atwood, Ken Zelter, Jonah Duyssen, and Neil Golden represented Monroe Tractor at the event which stands as a collaborative network of dealerships across the United States, fostering partnerships with vendors such as Exxon Mobil, Fill-Rite, Baldwin Filters, and more. […]

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Meet Braden Crowley! Equipment Sales Rep. in Rochester, NY

At Monroe Tractor, we strive to bring the best products and the best in customer service to our customers. We are excited to introduce Braden Crowley as Equipment Sales Representative for our Rochester, New York location. With an impressive 23 years of experience in construction equipment sales and rental, Braden joins Monroe Tractor with a […]

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