Monroe Tractor

70th Anniversary

A cinder block building was just the beginning.

As we celebrate this milestone, let’s take a moment to reflect on where we’ve been and where we’re going. Monroe Tractor got its start in heavy equipment when founder Henry Hansen opened the original Henrietta Case Agriculture distributorship in 1951.

Read more >


Thank you to our employees and our customers for their dedication and support over the last 70 years.

My father’s philosophy was simple yet sound, “if you take care of the customer, the business will grow.” Our ability to do just that is because of our employees, they are the heart of who we are. We couldn’t deliver on our brand promise, “we keep you doing your job” if it wasn’t for them. They are the face and heart of the Monroe Tractor family.

Read 70-yearsmore >


Share your memories of Monroe Tractor.

<script/><script/>

Paul Giangrave Joins Monroe Tractor Team

“With Paul’s many years of industry experience in construction equipment sales and rentals, we are excited that he has joined our sales team,” said Chris Reseska, Branch Manager, Hartford CT. “And as Connecticut’s only CASE dealer, we know Paul will be there to help keep our customers working”. With 14 locations across New York State, […]

Read More Read More

Monroe Tractor Visits Mt Morris BOCES

Monroe Tractor Rochester and Monroe Tractor Campbell made their last BOCES visit of the academic year to Mt Morris. We regularly visit high schools in participation with Cobleskill College to introduce Juniors and Seniors to career opportunities in the agriculture and construction industries. We brought with us a Leeboy paver to give students the chance […]

Read More Read More

Monroe Tractor Names Karen Long Chief Financial Officer.

Karen brings over 20 years of financial experience in diverse industries that involved distribution and retail across multiple entities similar to Monroe Tractor. “With her previous roles and increasing responsibilities as Account Manager and Controller as well as several months of training with Mike Celentano, I am confident that the learning curve was shortened and […]

Read More Read More