Monroe Tractor

Monroe Tractor Awarded Case’s Highest Dealership Award

CASE Construction Equipment has named its 2018 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the US and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.

The 2018 Diamond Dealer award winners are: ASCO (Texas), Crawler Supply (La.), Groff Tractor (Pa., Md., N.J.), HiTrac (1974) (Winnipeg, Manitoba), J.R. Brisson (Ontario, Quebec), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), McCann Industries (Ill., Ind., Mich.), Monroe Tractor (N.Y., Mass., Conn.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan), Sequoia Equipment (Ca.), and State Equipment (Ky., W. Va.).

The 2018 Gold Dealer award winners are: Eagle Power & Equipment (Del., Pa.), Hills Machinery (N.C., S.C.) and Lawrence Equipment (Va.).

“Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand,” says Michel Marchand, vice president — North America, CASE Construction Equipment. “These exemplary dealerships live up to the CASE brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers.”

Monroe Tractor has sold and serviced Case equipment since 1951, with a recent expansion into the New England market. Their sales, rental, parts, and service teams have made the company a staple for heavy equipment for decades. They're looking to the future to ensure they continue offering the same level of service and respect to customers that their founder, Henry Hanson, instilled in the company.

CASE’s Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers.

CLAAS Customer Event

Last week, Monroe Tractor hosted a customer event in celebration of CLAAS’s remarkable 50 years of excellence in forage harvesting. The event, held at the Turning Stone Casino, was filled with networking opportunities, machine walk-arounds, and insightful Q&A sessions. Monroe Tractor welcomed more than 130 customers that represented 55 farms in our area! The event […]

Read More Read More

Monroe Tractor Hosts Employee Training Event

Last week, Monroe Tractor proudly welcomed Technicians, Product Support Representatives, and our Equipment Sales Representatives for a week of training and networking. The event, spearheaded by Store Managers and Directors, showcased Monroe Tractor’s commitment to providing customers with expert service and support. Attendees were treated to a series of informative sessions, covering a wide range […]

Read More Read More

Welcomes Mike Hellinger, Equipment Sales Representative!

Monroe Tractor welcomes Mike Hellinger, Equipment Sales Representative to their Springville store. At Monroe Tractor, we strive to bring the best products and the best in customer service, which is why we are excited to announce Mike Hellinger has rejoined the Monroe Tractor family at our Springville, New York location. Mike Hellinger – Equipment Sales […]

Read More Read More