Monroe Tractor

Monroe Tractor Awarded Case’s Highest Dealership Award

CASE Construction Equipment has named its 2018 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the US and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.

The 2018 Diamond Dealer award winners are: ASCO (Texas), Crawler Supply (La.), Groff Tractor (Pa., Md., N.J.), HiTrac (1974) (Winnipeg, Manitoba), J.R. Brisson (Ontario, Quebec), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), McCann Industries (Ill., Ind., Mich.), Monroe Tractor (N.Y., Mass., Conn.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan), Sequoia Equipment (Ca.), and State Equipment (Ky., W. Va.).

The 2018 Gold Dealer award winners are: Eagle Power & Equipment (Del., Pa.), Hills Machinery (N.C., S.C.) and Lawrence Equipment (Va.).

“Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand,” says Michel Marchand, vice president — North America, CASE Construction Equipment. “These exemplary dealerships live up to the CASE brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers.”

Monroe Tractor has sold and serviced Case equipment since 1951, with a recent expansion into the New England market. Their sales, rental, parts, and service teams have made the company a staple for heavy equipment for decades. They're looking to the future to ensure they continue offering the same level of service and respect to customers that their founder, Henry Hanson, instilled in the company.

CASE’s Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers.

AgLeader SteerCommand Install

Last month, our Precision Product Specialist at Monroe Tractor Auburn, Nathan Wood, installed an AgLeader SteerCommand GPS system onto New York Farm Girls’ John Deere 7930. With this system, they will be able to take advantage of the benefits of automated steering. The operator can be more efficient with each pass using the full width […]

Read More Read More

New England Service Managers Meet The Team

Service Managers Steve Rivers (Monroe Tractor Worcester) and Tim Doehr (Monroe Tractor Hartford) came out to Rochester to meet Keith Hagenbuch and see his service department. After getting acquainted in Rochester, they traveled to Monroe Tractor Batavia and Monroe Tractor Auburn. Our Service Director Jerry Siconolfi introduced them to the Service Managers at those locations. […]

Read More Read More

Monroe Tractor Named 2020 Gold Dealer By Case

Monroe Tractor is proud to announce it has been named a 2020 Gold Dealer by Case Construction Equipment. This award recognizes Case’s top dealers in a variety of categories. In 2020, Monroe Tractor showed excellence in sales performance, marketing and communications, product support, parts support, and training. “One of the most important ways that CASE […]

Read More Read More