Monroe Tractor

Monroe Tractor Awarded Case’s Highest Dealership Award

CASE Construction Equipment has named its 2018 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the US and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.

The 2018 Diamond Dealer award winners are: ASCO (Texas), Crawler Supply (La.), Groff Tractor (Pa., Md., N.J.), HiTrac (1974) (Winnipeg, Manitoba), J.R. Brisson (Ontario, Quebec), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), McCann Industries (Ill., Ind., Mich.), Monroe Tractor (N.Y., Mass., Conn.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan), Sequoia Equipment (Ca.), and State Equipment (Ky., W. Va.).

The 2018 Gold Dealer award winners are: Eagle Power & Equipment (Del., Pa.), Hills Machinery (N.C., S.C.) and Lawrence Equipment (Va.).

“Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand,” says Michel Marchand, vice president — North America, CASE Construction Equipment. “These exemplary dealerships live up to the CASE brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers.”

Monroe Tractor has sold and serviced Case equipment since 1951, with a recent expansion into the New England market. Their sales, rental, parts, and service teams have made the company a staple for heavy equipment for decades. They're looking to the future to ensure they continue offering the same level of service and respect to customers that their founder, Henry Hanson, instilled in the company.

CASE’s Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers.

Monroe’s Westborough location receives “New Large Business” award.

  On Friday, April 29, Monroe Tractor’s Westborough MA location was recognized by Westborough’s Economic Development Committee and were honored the “New Large Business” award. Marketing Director, Laura Wilkas and Branch Manager, Dan Duhn were there to accept the award. Check out the video to learn more about the event. https://www.youtube.com/watch?v=LoTPAWiN1XM Laura Wilkas, Monroe Tractor’s […]

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Adam Krenning, Service Manager, Bataiva

New to our team – Adam Krenning, Service Manager for our Batavia New York location. His responsibilities will be: Building an industry-leading training plan Providing technician and customer support Providing excellence on every job Adam Krenning – Service Manager Adam, was born and raised in Albion, New York on his families 300 Sow farrow to […]

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Mark Wigglesworth, Product Support Representative, Connecticut

New to our team – Mark Wigglesworth, Product Support Representative. We strive to bring the best products and the best in customer service. This is why we are excited to announce Mark Wigglesworth as Product Support Representative for our South Windsor, Connecticut team. His responsibilities will be: Guide in increasing customer’s profit and productivity Provide […]

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