Monroe Tractor

Monroe Tractor Awarded Case’s Highest Dealership Award

CASE Construction Equipment has named its 2018 “Diamond Dealer” and “Gold Dealer” award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the US and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.

The 2018 Diamond Dealer award winners are: ASCO (Texas), Crawler Supply (La.), Groff Tractor (Pa., Md., N.J.), HiTrac (1974) (Winnipeg, Manitoba), J.R. Brisson (Ontario, Quebec), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), McCann Industries (Ill., Ind., Mich.), Monroe Tractor (N.Y., Mass., Conn.), Nueces Power Equipment (Texas), Redhead Equipment (Saskatchewan), Sequoia Equipment (Ca.), and State Equipment (Ky., W. Va.).

The 2018 Gold Dealer award winners are: Eagle Power & Equipment (Del., Pa.), Hills Machinery (N.C., S.C.) and Lawrence Equipment (Va.).

“Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand,” says Michel Marchand, vice president — North America, CASE Construction Equipment. “These exemplary dealerships live up to the CASE brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers.”

Monroe Tractor has sold and serviced Case equipment since 1951, with a recent expansion into the New England market. Their sales, rental, parts, and service teams have made the company a staple for heavy equipment for decades. They're looking to the future to ensure they continue offering the same level of service and respect to customers that their founder, Henry Hanson, instilled in the company.

CASE’s Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers.

Paul Giangrave Joins Monroe Tractor Team

“With Paul’s many years of industry experience in construction equipment sales and rentals, we are excited that he has joined our sales team,” said Chris Reseska, Branch Manager, Hartford CT. “And as Connecticut’s only CASE dealer, we know Paul will be there to help keep our customers working”. With 14 locations across New York State, […]

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Monroe Tractor Visits Mt Morris BOCES

Monroe Tractor Rochester and Monroe Tractor Campbell made their last BOCES visit of the academic year to Mt Morris. We regularly visit high schools in participation with Cobleskill College to introduce Juniors and Seniors to career opportunities in the agriculture and construction industries. We brought with us a Leeboy paver to give students the chance […]

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Monroe Tractor Names Karen Long Chief Financial Officer.

Karen brings over 20 years of financial experience in diverse industries that involved distribution and retail across multiple entities similar to Monroe Tractor. “With her previous roles and increasing responsibilities as Account Manager and Controller as well as several months of training with Mike Celentano, I am confident that the learning curve was shortened and […]

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