New Westborough branch manager

Monroe Tractor welcomes Richard Longbottom as branch manager serving Massachusetts and Rhode Island.

At Monroe Tractor, our commitment to our customers is simple, “We are here to keep you doing your job.” That’s why we’re excited to announce Richard Longbottom as the new Branch Manager of our Westborough location, serving Massachusetts and Rhode Island.

With over 34 years of experience managing heavy earthmoving industry companies, Richard brings a wealth of knowledge in the dealer network and Original Equipment Manufacturers (OEM) sectors. His career has included key roles in finance, distribution, marketing, retail, wholesale, and auction sales, making him a well-rounded leader with a deep understanding of all facets of the industry.

“I’m looking forward to remaining focused on building a workplace where our team, customers, and communities can thrive,” said Richard. “My goal is to foster a collaborative environment prioritizing strong service and lasting relationships.”

“Richard’s extensive background in domestic and international business will play a key role in bringing leadership, service excellence, and support to Monroe’s team. I’m excited to partner with Richard to bring this level of talent to our Westborough and Woburn branches,” said Greg Downing, Operations Director.

With 18 locations across New York State, Pennsylvania, Massachusetts, Connecticut, and Vermont, Monroe Tractor offers a full line of CASE construction equipment, Case IH agriculture equipment, Screen Machine, Okada demolition attachments, Kage and Arctic snow pushers, Diamond and Alamo mowers, a full assortment of attachments and Precision products to keep you on target.