Monroe Tractor

Meet the Team

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Seth Conway, Precision Specialist


Seth started his career working on various farms through high school and college. He spent 15 years working for a custom harvesting company where he continued to glean as much information on how things worked.
In 2007, Seth came on board starting as a Product Support Rep and with his ability and passion for Precision Farming Equipment it was apparent that Monroe Tractor needed to utilize that expertise and created the Precision Dept. with him at the helm.

Since, he has been an integral part of streamlining the use of cell modems in the cabs of equipment for RTK/VRS accuracy within NYS without having to invest in a large infrastructure to do so. He has since grown the department and continues to push the envelope to develop new, less expensive opportunities in the ever-changing agriculture technology market.
DeBrock_Joe_can_2Joe DeBrock, Application Specialist


Joe started his career in agriculture 10 years ago specializing in application equipment. He originally worked at Green Lea for 4 years and lucky for MT came on board when they sold their US division in 2009 to MT.
Since, Joe has been a key asset in supporting NYS growers and helping MT become a bigger player in the application market. His knowledge and expertise helps guide customers with their application equipment decisions, helping them protect their crops and their environment. Joe is also a certified DEC Pesticide Applicator instructor.

Joe grew up and lives in Phelps with his wife and two daughters.


Rider_John_canJohn Rider, Precision Specialist


Farming has been a passion of John’s since he was a little boy. He grew up working on the Rider dairy farm performing all aspects of farming. Additionally, he received his Agricultural Mechanics certification in 1987 from the Finger Lakes Technical Career Center. After 20 years of farming he pursued a career in mechanics at Crosman Corporation while working as a group leader in the maintenance department. John has been employed at Monroe Tractor as a service technician since July 2003, exploring many facets within Precision Farming Equipment. His expertise has provided him vast knowledge within application equipment, combines and planters. He is an avid learner, works diligently to understand all products, and believes strongly in customer satisfaction.

John lives in Bloomfield with his wife and three children. When he is not working on the Rider farm equipment he enjoys hunting and outings with his family.

Monroe Tractor Names New Branch Manager for their Albany NY location.

Congratulations – Nick Nichols, Branch Manager, Albany At Monroe Tractor, our promise to our customers is “we are here to keep you doing your job.” We strive to bring the best products and the best in customer service, which is why we are excited to announce the promotion of Nick Nichols from Parts Manager to […]

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Monroe Tractor has you covered for all your aggregate needs!

Screens Soils, Aggregates and more Large feed opening Pile heights created by the discharge conveyor gives hours of uninterrupted processing time

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Support the Sweet family in their time of need.

Monroe Tractor mourns the loss of one of its own. Mark Sweet passed away unexpectedly on January 9th, 2023. He worked as a Road Service Technician for Monroe Tractor in Albany. Rhiannon Shuman, the Service Manager in Albany, shared the news with the rest of the company: The Albany team wanted to make everyone aware […]

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